Pack Band Identity

A guitarists from The Juliana Theory (Joshua Fiedler) announce he needed a logo designer for his new band on instagram. I couldn’t pass up the opportunity since I’ve been a fan of the that band since high school. He explained how he alway’s wanted a work mark for a band similar to Nirvana, The Police, NIN, etc.

The “P” was emphasized and can be used on its own. There is also a subtle nod to Pennsylvania (PA) as that is the hometown for the band. The font started off as Heathergreen but was customized to form a simple easy to read visual.